Anyone catch Subaru's viral marketing campaign last year?

[mike-tracy]

http://www.2011Mediocrity.com

I remember the commercials: Legacy is the cure for the common sedan, but the site is new to me.

Anyone know what kind of sedan they're using? It's real, covered in construction paper, my guess is some kind of Kia?

[lord flashheart]

Yes its a early 00s KIA optima.